Wyndham Vacation Rentals

Social Media Management + Email Marketing

I managed a small team while working on the Wyndham Vacation Rentals account while freelancing for DG digital. I was responsible for all social media & paid media strategy for our accounts over the course of 6 months. 

This was a media heavy account, we focused all our efforts on Instagram and Facebook initially to get the account started & had local, regional and national campaigns. 


Wins:

  • Increased their profits the spring of 2k18 & fully audited/cleaned up their social presence. 

  • Doubled WVR's social media audiences.

  • Attained high conversion rates based on our highly detailed targeting and consistent efforts to revise and test campaign  performance.

  • Fully integrated social media and email strategy.

  • Integrated and fully managed Google analytics, which I reported on monthly.


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