PEPSI: IZZE + IZZE FUSIONS

Digital Community Management + Analytics

I joined the IZZE team at the Ad Agency The Integer Group back in 2017. I was in charge of managing the Organic Social presence and analytics for two separate product lines. IZZE Sparkling Juice and IZZE Fusions, a new line which had just launched with Pepsi.

My Contribution:

​

• I managed all digital posting

• media

• community engagement across Pinterest, Facebook, Instagram and Twitter.

• Launched IZZE fusions online. presence

• Production & creative shoots 

• Creative approvals and client relationship management

• Elevation of product concerns & improvement recommendations by consumers.

• Brand reputation reports.

• New product shoots 

• ideation and creative inspiration

• Best practices and industry KPI's 

• Project Management 

• Monthly analytics reports 

• Influencer management and contract management 

  • We worked with Lauren Conrad among many famous and popular bloggers.​