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PEPSI: IZZE + IZZE FUSIONS

Digital Community Management + Analytics

I joined the IZZE team at the Ad Agency The Integer Group back in 2017. I was in charge of managing the Organic Social presence and analytics for two separate product lines. IZZE Sparkling Juice and IZZE Fusions, a new line which had just launched with Pepsi.


My Contribution:

  • I managed all digital posting

  • media

  • community engagement across Pinterest, Facebook, Instagram and Twitter.

  • Launched IZZE fusions online. presence

  • Production & creative shoots 

  • Creative approvals and client relationship management

  • Elevation of product concerns & improvement recommendations by consumers.

  • Brand reputation reports.

  • New product shoots 

  • ideation and creative inspiration

  • Best practices and industry KPI's 

  • Project Management 

  • Monthly analytics reports 

  • Influencer management and contract management 

    • We worked with Lauren Conrad among many famous and popular bloggers.​