PEPSI: IZZE + IZZE FUSIONS
Digital Community Management + Analytics
I joined the IZZE team at the Ad Agency The Integer Group back in 2017. I was in charge of managing the Organic Social presence and analytics for two separate product lines. IZZE Sparkling Juice and IZZE Fusions, a new line which had just launched with Pepsi.
I managed all digital posting
community engagement across Pinterest, Facebook, Instagram and Twitter.
Launched IZZE fusions online. presence
Production & creative shoots
Creative approvals and client relationship management
Elevation of product concerns & improvement recommendations by consumers.
Brand reputation reports.
New product shoots
ideation and creative inspiration
Best practices and industry KPI's
Monthly analytics reports
Influencer management and contract management
We worked with Lauren Conrad among many famous and popular bloggers.