Ice Breakers 

Social Listening + Community Management

While working at Crispin Porter + Bogusky, I had the opportunity to work on the Ice Breakers account.

My contributions:

  • Research to assist in planning monthly content calendars as well as competitive analyses.

  • Daily social listening & community management for "Break Through Moments".

  • Strategy sessions during the successful launch of this new brand identity for Hershey's Ice Breakers.