Florida Hospital & Adventist Health System
Social Media Influencer Program + Blog Content
I was given the opportunity to create an influencer strategy for Florida Hospital & Adventist Health. Their goal was to increase awareness for the hospital and position them as "Patient First & Quality Care".
What I did:
I developed a holistic strategy outlining different types of influencers, their roles for brands as well as best practices.
I created a full-on strategic approach for AHS to utilize when selecting influencers and how to best communicate with them and utilize them.
Supported contract negotiations to content creation and developing real, working relationships.
Worked with a copy writer to develop blog content for their blog, based on monthly content themes and hot topics.
We had fast turn around and would make sure to capture current events and promote articles across Facebook.