Market Research + Competitive Analysis

I had the opportunity to work on BarkThins while at Crispin Porter + competitive.

My Contribtuion:

  • Conduct competitive brand research and market research that helped the brand better understand its audience.

  • Brand positioning support - feel good healthier option, sweet snack.

  • Demographic research and consumption habits of young moms as well as media usage in order to see how we could best reach them.

We wanted consumers to understand that they didn't have to feel bad about choosing Bark Thins and that it was a great option for women who are on the go.